Social Media Marketing

Everyone is now using social media in one form or another. And by everyone, we mean 3.03 billion people! This increases the importance of correctly targeting your audience.

Audit & Objectives

The purpose of an audit is to express an opinion on the financial statements, in order to express an opinion on the financial statements, the auditor examines the financial statements to ensure that the financial position and results of operations of the entity are true and fair. There are certain inherent limitations of an audit.

Competitor Analysis

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both offensive and defensive strategic context for identifying opportunities and threats. Profiling integrates all relevant sources of competitor analysis into a single framework to support effective and efficient strategy formulation, implementation, monitoring and adjustment.

Buyer Persona Identification

A persona in user-centered design and marketing is a fictional character created to represent a type of user who might use a website, brand, or product in a similar way. Marketers can use personas in conjunction with market segmentation, where quality personas are created as representatives of specific segments. The term persona is widely used in online and technology applications, as well as in advertising, where other terms, such as pen portraits, may also be used.

Social & Paid

Media Strategies

Paid social media is another word for advertising. It's when brands pay money to Facebook, LinkedIn, Twitter, YouTube, etc. to have their content shared with a specific target audience that is likely to be interested, either by "boosting" their organic content or by developing unique ads.

Ads & Creatives

Creatives are the tools you use as part of your user engagement strategy to attract new users to your app or game. Essentially, they are ads that drive user engagement and increase downloads. Ads are often referred to as "creatives."

Campaign Build

There are several steps to creating your first automated marketing campaign, and we'll cover each of them in turn. Some of them we have discussed previously, and we will reference them where appropriate. In addition, we will place relevant information, links, and resources in the body of the article whenever possible.

Social Platform Optimisation

Social Media Optimization (SMO) is the use of a number of channels and communities to generate publicity to increase awareness of a product, service, brand or event. Types of social media include RSS feeds, social news, bookmarking sites, social networking sites such as Facebook, Instagram, Twitter, video sharing sites and blogs.

Reporting

Business reporting or enterprise reporting refers to both "the public presentation of operational and financial data by an enterprise" and "the regular provision of information to decision-makers in an organization to support them in their work".

Social Listening & Community

Social listening is the process of closely monitoring digital interactions and conversations across various social media channels, which can give you deep insights. It allows you to understand why these conversations are happening, what makes them meaningful, and this is key to managing your community and protecting your brand's reputation.

As one of the best ways to understand what people are really saying about you in their environment, social listening should be an integral part of your brand strategy.
Social media platforms are a treasure trove of data to help you understand what people are saying about your chosen topic, which you can use to improve the experience of your customers, employees, product and brand.

Case Studies

VBOARD, London

Generated $600 monthly from Facebook

CIvice, Paris

Generated $400 monthly from Instagram

Organg, Moscow

Generated $700 monthly from Twitter

StartUP, London

Generated $300 monthly from Facebook

Search Engine Optimization

Professional SEO consultancy can fine-tune your online strategy, ensuring alignment with your business objectives and market demands.

SEO Consulting

We develop SEO consulting services using our advanced SEO and PPC management services. If you have a team of web developers, in-house or outsourced, we will definitely work with them. Our company's SEO consulting services are suitable for businesses of any size.

SEO Audits

An SEO audit is the process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results. The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible.

Technical SEO

Search Engine Optimization (SEO) is the process of understanding searcher behavior and audiences, and optimizing web content to deliver a relevant experience. It includes essential elements of technical web mastering, including providing search engines with directives, annotations, and signals for them to efficiently crawl, index and therefore rank a web page. This process ultimately results in increased search traffic and revenue.

Local SEO

Local SEO is the practice of optimizing a website in order to increase traffic, leads and brand awareness from local search. Common tasks associated with local SEO include finding local keywords, optimizing a business’s Google My Business profile, and building “NAP” citations.

SEO Content

Content for SEO is content created to rank in search results, so it’s optimized for both search engines and users. Companies engage in SEO content writing because that kind of content brings valuable traffic and users to their site.

International SEO

International SEO, short for international search engine optimization, is the process of organizing and optimizing your webpages to allow search engines to identify the countries you are targeting, the specific content and language for each user in a given location.

Youtube SEO

To get videos to rank on YouTube, we must first understand the YouTube algorithm and YouTube’s ranking factors. Just like any search engine, YouTube wants to deliver content that answers the searcher’s specific query. For instance, if someone searches for “how to tie a tie,” YouTube won’t deliver a video titled “how to tie your shoelaces.”

Digital PR

Digital PR is the professional maintenance of a favorable online image by a company. A Digital PR agency promotes a company via online blogs, websites, and social media.

Working with what's found

The goal of DES marketing is to increase online mentions, backlinks, and a company's brand, which are now even more important to a brand's success compared to previous years. Digital PR marketing has grown in popularity as the Internet has become more popular. The rise of social media has also led to an increase in digital PR as companies can use these platforms to reach a wider audience.

Digital PR is important because it introduces a company to new target audiences. These submissions occur on search engine results pages and in editorial articles on popular websites.

Case Studies

VBOARD, London

Generated $600 monthly from Facebook

CIovice, Paris

Generated $400 monthly from Instagram

StartUP, London

Generated $300 monthly from Facebook

Pay Per Click

Pay Per Click (PPC) is a digital advertising model where advertisers pay each time their ad is clicked. This model is commonly associated with search engines and social media platforms.

Audit & Objectives

In the context of PPC, an audit involves a thorough review of existing campaigns to assess their effectiveness and identify areas for improvement. Objectives for PPC campaigns might include increasing website traffic, generating leads, or boosting sales. Setting clear, measurable goals is crucial for tracking progress and success.

Competitor Analysis

Competitor analysis for PPC involves researching and analyzing the advertising strategies of your competitors. This can include the keywords they target, the ad copy they use, and their budget allocation. Understanding your competitors' strategies can help you identify opportunities to differentiate your campaigns and capture a larger share of the market.

Buyer Persona Identification

Identifying buyer personas is critical in PPC because it helps tailor your advertising to the specific needs, behaviors, and concerns of different segments of your target audience. This can increase the relevance of your ads, improve click-through rates, and ultimately, drive better conversion rates.

Social & Paid

Media Strategies

While PPC traditionally focuses on search engines, social media platforms also offer paid advertising opportunities. Developing strategies for platforms like Facebook, LinkedIn, and Twitter involves creating targeted ads that resonate with the platform's users. This includes selecting the right format, messaging, and targeting options to engage potential customers effectively.

PPC Optimization

Optimization in PPC is an ongoing process that includes refining keywords, ad copy, and targeting settings to improve campaign performance. It also involves bid management and adjusting budgets to maximize ROI. Continuous testing and data analysis are key to identifying the most effective strategies.

Conversion Rate Optimization

Conversion Rate Optimization (CRO) for PPC involves making changes to landing pages and ad copy to increase the percentage of visitors who take a desired action, such as making a purchase or filling out a contact form. This can involve A/B testing different elements to find the most effective versions.

Strategy Review

Regular strategy reviews are essential in PPC to ensure that campaigns continue to meet their objectives efficiently. This involves analyzing performance data, comparing results against goals, and making necessary adjustments to campaign strategies to improve results.

Reporting

Reporting in PPC provides insights into campaign performance, including metrics like impressions, clicks, conversion rates, and cost per conversion. Effective reporting helps advertisers understand the impact of their campaigns and make data-driven decisions to optimize future efforts.

Customer Journey Mapping

Customer journey mapping is the process of visualizing the path a customer takes from initial awareness of your brand to the final purchase decision and beyond. This tool helps businesses understand the various touchpoints where customers interact with their brand and identify opportunities to enhance the customer experience. By mapping out the customer journey, companies can create more targeted marketing strategies and improve customer satisfaction and loyalty.

Case Studies

VBOARD, London

Generated $600 monthly from Facebook

CIvice, Paris

Generated $400 monthly from Instagram

StartUP, London

Generated $300 monthly from Facebook

Content Marketing

Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. With billions active on social media, understanding your audience and crafting content that resonates with them is crucial.

Audit & Objectives

In content marketing, an audit evaluates your current content and strategies to determine their effectiveness and alignment with your marketing goals. Objectives in content marketing should be specific, measurable, achievable, relevant, and time-bound (SMART), focusing on engaging your target audience and driving conversions.

Competitor Analysis

Competitor analysis in content marketing involves examining the content strategies of your rivals to identify what works and what doesn’t. This includes analyzing their topics, tone, formats, engagement, and distribution channels. Understanding these elements can help you differentiate your content and fill gaps in the market.

Buyer Persona Identification

Creating buyer personas is essential in content marketing as it helps you understand your ideal customers and their journey. Detailed personas guide content creation, ensuring it addresses the specific needs, problems, and questions of your target audience, making your content more engaging and effective.

Content Strategy

A content strategy is a plan that outlines how you will use content to meet your business goals and satisfy your target audience's needs. It covers the types of content you will create, the channels you will use for distribution, and how you will measure success. A well-defined content strategy ensures that every piece of content has a purpose and contributes to your overall marketing objectives.

Implementation

Implementation in content marketing involves executing your content strategy. This includes content creation, scheduling, publishing, and distribution across selected platforms. Effective implementation requires coordination across teams, adherence to a content calendar, and flexibility to adapt to feedback and results.

Keywords & Traffic Sources

Identifying the right keywords and understanding your traffic sources are vital for content marketing success. Keywords help optimize your content for search engines, making it more discoverable, while analyzing traffic sources provides insights into where your audience is coming from, enabling more targeted content creation and distribution.

Content Optimization

Content optimization involves refining your content to improve visibility, engagement, and conversions. This includes using relevant keywords, improving readability, ensuring mobile-friendliness, and incorporating multimedia elements. Optimized content performs better in search engine rankings and is more likely to meet the needs and preferences of your target audience.

Reporting

In content marketing, reporting is crucial for tracking the performance of your content against your goals. It involves analyzing metrics such as traffic, engagement, conversion rates, and ROI. Regular reporting allows you to understand what content resonates with your audience, informing future content strategies and optimizations.

Omnichannel Marketing

Omnichannel marketing provides a seamless and integrated customer experience across all channels and devices used by consumers. By ensuring consistency in messaging, branding, and customer service, businesses can create a cohesive and personalized experience for their audience. Omnichannel marketing is about meeting customers where they are and providing value at every touchpoint, which can significantly improve engagement and conversion rates.

Clients that trust us

VBOARD, London

Generated $600 monthly from Facebook

CIvice, Paris

Generated $400 monthly from Instagram

StartUP, London

Generated $300 monthly from Facebook

Email marketing

Email marketing remains a vital tool in the digital landscape, allowing direct communication with your audience. Despite the rise of social media, email marketing offers unparalleled personalization and targeting capabilities, making it crucial to understand your audience and tailor your messages to their preferences and behaviors for effective engagement.

Audit & Objectives

In the context of email marketing, an audit involves reviewing your current email strategies, subscriber lists, content, and metrics to identify areas of improvement. The objectives in email marketing can range from increasing open rates and click-through rates to growing your subscriber list and enhancing customer loyalty. Setting clear, measurable goals is key to monitoring success and making data-driven decisions.

Competitor Analysis

Competitor analysis in email marketing involves examining the strategies employed by your competitors, such as their email frequency, content quality, design, personalization techniques, and engagement metrics. This analysis helps you identify best practices in the industry and opportunities to innovate in your email campaigns.

Buyer Persona Identification

Identifying buyer personas is crucial for email marketing as it enables you to segment your email list and tailor your messaging to different audience segments. Detailed personas help in creating more relevant and engaging email content that resonates with the specific needs, preferences, and behaviors of your target audience.

Social & Paid

Media Strategies

Integrating social media and paid media strategies with email marketing can amplify your reach and engagement. For instance, using social media to grow your email list or retargeting email subscribers with social media ads can create a cohesive cross-channel marketing strategy that leverages the strengths of each platform.

Ads & Creatives

In email marketing, creatives refer to the design and content elements of your emails, including images, videos, layout, and copy. High-quality, engaging creatives are essential for capturing attention, driving engagement, and encouraging actions, such as clicking through to your website or making a purchase.

Campaign Build

Building an email marketing campaign involves several key steps, from defining your goals and audience segments to designing your emails, crafting compelling copy, and setting up automation workflows. Effective campaigns are data-driven, personalized, and continuously optimized based on performance analytics.

Social Platform Optimisation

While primarily focused on direct messaging, email marketing can be optimized by encouraging social interactions, such as sharing email content on social media or integrating social media updates in emails. This approach enhances your online presence and fosters a community around your brand.

Reporting

In email marketing, reporting is critical for tracking the performance of your campaigns and understanding how subscribers interact with your emails. Metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates provide insights into campaign effectiveness and areas for optimization.

Conversion Funnel Optimization

Conversion funnel optimization is the process of improving the conversion rate at each stage of the funnel, from initial awareness to the final action or purchase. By analyzing user behavior and identifying bottlenecks, businesses can implement targeted strategies to enhance the customer journey. Optimization efforts may include A/B testing, landing page improvements, and personalized call-to-actions to guide users towards conversion.

Clients that trust us

VBOARD, London

Generated $600 monthly from Facebook

CIvice, Paris

Generated $400 monthly from Instagram

Organg, Moscow

Generated $700 monthly from Twitter

StartUP, London

Generated $300 monthly from Facebook

Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for each visitor or customer brought by the affiliate's own marketing efforts. In the age of social media, where billions are connected online, identifying and targeting the right audience through affiliates is crucial for maximizing the reach and effectiveness of your affiliate programs.

Audit & Objectives

An audit in affiliate marketing involves reviewing the performance of your affiliate programs, including the effectiveness of affiliates, the conversion rates of affiliate links, and the overall ROI of the program. The objectives typically focus on optimizing these programs to increase revenue, expand brand reach, and improve affiliate engagement and satisfaction.

Competitor Analysis

Competitor analysis in affiliate marketing entails researching and understanding the affiliate programs of your competitors. This includes the types of affiliates they work with, the commission structures they offer, and the promotional materials they provide. Analyzing these factors can help you identify opportunities to enhance your own affiliate program and attract top-performing affiliates.

Buyer Persona Identification

Identifying buyer personas is essential in affiliate marketing to ensure that the affiliates you partner with are promoting your products or services to the right audience. Understanding the demographics, interests, and behaviors of your ideal customers helps in selecting affiliates whose audiences align with your target market, making the promotions more effective.

Social & Paid

Media Strategies

Integrating social media and paid media strategies into affiliate marketing can amplify the results of your program. Providing affiliates with optimized content for social media sharing and encouraging the use of paid advertisements can extend the reach of their promotional efforts, driving more traffic and conversions.

Ads & Creatives

Providing high-quality creatives to your affiliates is key to the success of your affiliate marketing program. This includes banners, landing pages, product images, and promotional videos that affiliates can use in their marketing campaigns. Effective creatives enhance the appeal of your offers and can significantly increase engagement and conversions.

Campaign Build

Building a successful affiliate marketing campaign involves several steps, from defining the goals and structure of the program to recruiting the right affiliates and providing them with the necessary tools and resources. Continuous monitoring and support are essential to maintain affiliate engagement and optimize campaign performance.

Social Platform Optimization

Optimizing your presence on social media platforms can enhance your affiliate marketing efforts. This involves creating affiliate-friendly content that is easily shareable on social media, engaging with potential affiliates and customers through these platforms, and leveraging social media analytics to track the performance of affiliate promotions.

Reporting

Reporting is crucial in affiliate marketing to track the performance of affiliates and the overall success of the program. Regular reports should include metrics such as click-through rates, conversion rates, commission earned, and overall ROI. These insights help in making informed decisions to optimize the program and reward top-performing affiliates.

Digital Branding

Digital branding is the process of building and managing your brand's identity and reputation online. It encompasses everything from your website and logo to your social media presence and content strategy. A strong digital brand differentiates you in the marketplace, builds customer loyalty, and communicates your core values and promises to your audience. Consistent and strategic digital branding is crucial for establishing trust and long-term relationships with customers.

Clients that trust us

VBOARD, London

Generated $600 monthly from Facebook

Organg, Moscow

Generated $700 monthly from Twitter

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